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                                                                                                                                                                                                · 標志詮釋

                                                                                                                                                                                                標志外形似睜開的眼睛,即博覽世間萬物,也觀博宇宙萬象,既是對企業過去的回顧,也是對未來的展望,既是對已建功立業的檢閱,也是對將來大計之監督。具有專業、創新、發現之寓意,反映了企業在已得與未知之間的平衡法則,預示企業與時俱進的發展觀、求新觀、改革觀,體現未來的西王將秉承企業使命和愿景,引導社會價值取向,力求造福人類,提供健康產品。西王人將以敏銳的洞察力、專業的科技水平,強烈的企業責任感繼往開來,傳承共進。

                                                                                                                                                                                                · 塑造西王大品牌

                                                                                                                                                                                                  圍繞著“中國糖都”、“中國玉米油城”稱號,塑造西王的整體品牌。以玉米油、果糖、低聚糖等終端品牌消費品的產品品牌運作為主線,努力在中國消費品市場確立西王專業生產健康油和健康糖的企業形象。加大西王村社會主義新農村建設成果的推廣力度,打造西王村中國經濟十強村、全國文明村的強村名村形象。加深與行業協會和同行業企業的溝通與合作,增強企業在行業的地位和影響。

                                                                                                                                                                                                · 大力運作終端產品品牌

                                                                                                                                                                                                  以高端產品定位,確立健康主題。西王玉米油、果糖、低聚糖等終端品牌消費品定位中高端產品。加大產品品牌延伸推廣,不斷開發新型系列產品。繼續延伸下游產品,適應各個層次、各個年齡階段消費者的產品訴求,提高產品價值差異化競爭優勢。從食品行業向保健品、醫藥等行業滲透,多元化發展,提高產品附加值,拓展品牌的文化內涵。
                                                                                                                                                                                                  以西王北京運營中心為依托,大力引進高素質的品牌策劃和市場營銷人員,創新營銷策略,復合開發渠道,實施營銷策略和廣告宣傳策略,構建終端品牌消費品市場營銷網絡體系,形成一個以北京運營中心為中心,各大地區營銷中心為主體,各級省、市、縣辦事機構為節點,輻射全國的銷售網絡。
                                                                                                                                                                                                  以信息化建設改進內部運營效率,提高對銷售終端的管控能力,強化對銷售團隊的管理。通過信息收集、市場調研、市場細分、顧客走訪、業務洽談、促銷推廣、產品服務及市場分析、評價等方法來了解市場、開拓市場、適應市場,完善售后服務,提高消費者滿意度,改進銷售激勵機制,提高市場營銷的活力。

                                                                                                                                                                                                · 推進品牌建設與企業文化的融合

                                                                                                                                                                                                  品牌建設要與企業文化相結合,加大對企業文化的挖掘、提煉、總結、創新及提升,培育企業文化的核心價值觀,構筑具有西王特色的企業文化,借助企業文化的力量支持品牌建設,提高品牌建設的深度和廣度,提升品牌價值,實現可持續發展的目標。
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